Dr Wisdom Kofi Dogbey is the Managing Director of the Cocoa Marketing Company (CMC)
In a strategic move to enhance operational efficiency within the cocoa sector, the Managing Director of the Cocoa Marketing Company (CMC), Dr Wisdom Kofi Dogbey, and his team recently conducted a visit to some cocoa Takeover Centres to assess the state of operations in the current cocoa season.
This visit was also aimed at evaluating CMC’s performance and readiness to implement a 24-hour operating model in key departments, in line with the vision of His Excellency President John Mahama to implement 24-hour operations across key sectors of the economy.
During the visit, the MD engaged directly with team members who are dedicated to ensuring that Ghana’s premium cocoa is stored and handled with the utmost care.
These discussions provided valuable insights into the challenges and successes faced by the workforce, highlighting the importance of collaboration and motivation in achieving operational excellence.
“This visit was crucial for understanding our operational performance and identifying areas for improvement,” the MD remarked. “I was truly inspired by the enthusiasm and commitment displayed by our team members, who share a passion for elevating Ghana’s cocoa industry.”
Dr Wisdom Dogbey emphasised that CMC is well prepared to implement a 24-hour operating model, aimed at revolutionising warehouse, port, and shipping operations.
By ensuring around-the-clock availability, CMC seeks to maximise efficiency, reduce turnaround times, and enhance service delivery to stakeholders. This initiative is not just about optimising internal processes; it represents a significant advancement for the entire cocoa industry in Ghana, as envisioned by the President.
The MD outlined the numerous benefits of a 24-hour operation, stating, “This model will improve the handling and storage of cocoa, ensuring that our beans maintain their quality and integrity.
It will also allow for better inventory management, reducing wastage and losses during peak seasons. By increasing our operational capacity, we can respond more swiftly to market demands and enhance our competitiveness on the global stage.”
Moreover, the implementation of this model aligns with CMC’s commitment to supporting Ghana’s cocoa farmers. Streamlining operations and improving efficiencies will ensure that farmers receive timely payments and support through the Licensed Buying Companies (LBCs), ultimately contributing to their livelihoods and the sustainability of cocoa farming in the country.
Reflecting on the visit, Dr Dogbey expressed optimism about the future of Ghana’s cocoa sector. “With initiatives like the 24-hour operating model and ongoing efforts to improve local processing of cocoa beans, we are poised to meet the growing global demand for cocoa and position Ghana as a leader in the cocoa industry,” he noted.
As CMC embarks on this new chapter, the MD reaffirmed the company’s commitment to working closely with stakeholders and partners to drive growth and innovation in Ghana’s cocoa sector. “Together, we can create a brighter future for the industry, ensuring that Ghanaian cocoa continues to be recognised for its exceptional quality and value.”
The visit underscores CMC’s proactive approach to enhancing operational excellence and its readiness to embrace the opportunities that lie ahead in the cocoa industry.
