The Ghanaian music and creative arts industry is overflowing with talent, but one major problem continues to hold many young creatives back: the lack of investment.
Belgium-based Ghanaian artiste Brave King has added his voice to this ongoing discussion, urging stakeholders to pay closer attention to the financial needs of the industry if Ghana is to compete on the global stage.
Brave King, who has been steadily building his career in Europe while maintaining close ties with Ghana, believes the country has no shortage of gifted singers, rappers, producers, dancers, and filmmakers. Unfortunately, most of them remain under-recognised because they cannot access the right financial backing to project their work.
“We have some great talents out there, but investment is the issue. Funny how all the investors have switched from investing in music and the creative industry as a whole because of not being appropriated,” he explained.
The artiste pointed out that in the past, investors and sponsors showed great interest in Ghana’s music and entertainment sector. However, over the years, many have backed out due to mismanagement, lack of accountability, and poor structures.
Instead of money being properly used for recording, marketing, branding, and building long-term careers, some funds were wasted or misappropriated, leaving investors with huge losses. As a result, fewer people are willing to support, even though the industry desperately needs financial push to thrive.
Investment is a key driver of success in the arts. Countries like Nigeria and South Africa have shown how much difference proper financial backing can make, propelling artistes into global stars and making entertainment one of their biggest exports.
Brave King believes Ghana can achieve the same results if proper systems are put in place. He notes that investment is not only about money, but also about mentorship, structures, and long-term planning.
Brave King himself is a product of determination. Based in Belgium, he has been actively pursuing music while connecting with audiences both in Europe and Ghana. His unique sound blends African rhythms with international influences, positioning him as one of the new voices representing Ghana abroad.
Despite being far from home, he has not lost sight of the challenges Ghanaian artistes face locally. His call for renewed investment is not just about himself but about the next generation of creatives who are struggling to break through.
Away from the industry talk, Brave King is also preparing to make waves with his upcoming projects. He has some great songs in the pipeline and is currently working on an EP that promises to showcase his versatility and creativity.
The project features exciting collaborations with some of Ghana’s rising and established names, including Rebbel Ashes, Tina Brown Africa, Kojo Blak, and others. These partnerships are expected to deliver fresh sounds and highlight the collaborative spirit needed to push Ghanaian music forward.
The artiste is now urging both government bodies and private investors to reconsider the creative industry and give talents the necessary support. He also appealed to artistes and managers to adopt professionalism and accountability in handling resources to restore trust and confidence.
“Without investment, even the brightest stars may never shine beyond their communities. But with proper support, Ghana can dominate the world stage just like Nigeria and South Africa,” Brave King stressed.
Brave King’s message is clear: Ghana has the talent, but without investment, the industry will continue to struggle. His journey as a Ghanaian artiste abroad is proof that with the right structures and support, local creatives can rise to international heights. With his upcoming EP and collaborations on the way, Brave King is determined to be part of the change the industry needs.
