Customers of an iconic bagel shop in London have mocked its £145 jacket, and say only tourists would blow their money on it.
Beigal Bake in Brick Lane, East London, is flogging the limited edition jacket made in collaboration with clothing brand Stay Creative Co.
But many loyal customers expected the jacket to cost between £30-£50 and were shocked by the staggering price.
Joe Bassoni, 34, from Reading told Mail Online: ‘It’s too much. I guess it’s famous, does anyone buy it? I don’t like it.
‘I would spend £145 [on a Valentine’s present], but not for that.’
Eleanora, 34, who was visiting from Switzerland said: ‘No I wouldn’t buy it for this price. It’s too high, but some people might like it, it’s nice.
‘If someone loves these bagels it might be a nice present.’
Customers of an iconic bagel shop in London have mocked its £145 jacket
Christina Catalina (left), a producer in her 40s, said tourists are more likely to pay for the jacket.
Josephine Burton, a theatre director in her 40s said said the jacket is ‘definitely not’ worth the price.
‘They get a lot of people through here and a lot of tourists, so they’ve obviously done their research. It’s a tourist destination and they obviously feel there’s enough people that will spend ludicrous amounts of money for something like that.’
‘I don’t think my son would wear it,’ she added.
Christina Catalina, a producer in her 40s said: ‘I have an issue with clothes in general and how expensive they’ve gotten. I think with the right marketing and vibe you can make people buy anything.
‘I think [tourists] do impulse buying and then if they’re back in Germany then they can’t return it.
‘I come to Beigal Bake because I love the food and because it’s cheap. I don’t come here to spend a lot of money.’
Beigal Bake in Brick Lane, East London, is flogging the limited edition jacket for £145, made in collaboration with clothing brand Stay Creative Co
The outlet’s embroidered graphic jackets, made with recycled materials, are part of an online range with £50 T-shirts and tote bags for £5
Tyler Webb-Hardinger said: ‘It seems a lot, considering I can get 20 of these [bagels]. It’s not my style, I wouldn’t wear it.’
He added it would be a good gift ‘if you really like the bagels,’ but wouldn’t pay more than £25 for it.
Edoardo Zappa, 22, from Italy’s fashion capital Milan said ‘It’s too much’, and would pay up to £90 to wear it.
The outlet’s embroidered graphic jackets, made with recycled materials, are part of an online range with £50 T-shirts and tote bags for £5.
Sonny Crocket, 22, visiting from the United States was gob-smacked to learn of the jacket’s exorbitant price: ‘That’s crazy. I think it’s cool but for $I75 [£145] I’d probably be able to get an a lot nicer jacket.
‘Since I’m a cheapskate I probably wouldn’t pay more than £20 for it. You’ve really got to be a Beigal Bake fan or just have a lot of money to blow.
‘A £30 t-shirt I can see because a lot of people like souvenirs,’ but the tourist couldn’t get on board with the brand’s £50 t-shirt.
‘I love the bagels, they’re awesome,’ he added.
The lunch time rush saw the popular Beigal Bake packed inside
Customers can also buy t-shorts up to £50 or a £5 tote bag
Mixed reactions also saw others like the style of the jacket.
Gabriel Stewart, 27, from Hackney, East London said: ‘I like it and I’d definitely wear it. I do all my shopping in charity shops so I’m not the kind of person to be spending over £100.’
Ruth Cunningham, 25, from Galway, Ireland said: ‘I wouldn’t spend that much on just a jumper.
‘That’s not bad,’ said Eranga Abeysunbera, 29, from Hendon.
The NHS worker said he might consider buying the jacket ‘depending on the quality’.
The Brick Lane takeaway was opened in 1974 by Israeli expat brothers Asher and Sammy Cohen.
