Australian fashion retailer Alice McCall collapses with stores shut down across the country: Iconic designs were loved by thousands – from A-list celebrities to gangster mums
Australian fashion brand Alice McCall has collapsed, with hundreds of jobs on the line as stores close across the country.
The brand is selling the remainder of stock online through a clearance sale after going into liquidation, with stores in Sydney, Melbourne and Brisbane closed.
The brand was founded in 2004 by Alice McCall, but fell into tough times during the Covid-19 pandemic.
In November 2020, the company went into voluntary administration.
In a statement posted to Instagram, McCall said: ‘After two decades, I have come full circle with the brand, Alice McCall. It is time to close the doors, making space for a new chapter in my life.
‘I want to say thankyou and acknowledge all the people that have worn , supported and loved the brand over the years.
Celebrity A-listers such as Beyonce, Kylie Minogue and Kendall Jenner have all worn Ms McCall’s clothes.
Matthew Kucianski of Worrells has been appointed as the liquidator.
‘This is a difficult time for everyone involved, and we will do our utmost to support all stakeholders throughout the liquidation process,’ he said.
‘Our team is committed to ensuring that the liquidation process is conducted in a professional and transparent manner, and that all parties are kept informed of developments as they arise.’
The liquidator is encouraging Aussies ‘to support the brand’ by engaging in online sales campaign.
The business of leading Australian designer Alice McCall (pictured above) has collapsed
A model wears an Alice McCall dress at Sydney Fashion Week in 2019
Alice McCall stores (pictured above) are set to close across Australia
Alice McCall is just the latest in a long line of businesses across Australia that have been crippled by a retail apocalypse.
Furniture seller Brosa fell into liquidation last month, leaving behind debts of $24million, with many customers out of pocket due to unfulfilled orders.
Last year, Soda Shades also fell into administration owing $2.3million, blaming the Covid-19 pandemic.
Just a week before Sneakerboy collapsed, with $17.2 million owed to more than 100 creditors.