Actor Michael Rapaport has issued an impassioned plea in a newly released ‘Super Bowl Ad’ to raise awareness for the 134 hostages who remain stranded in Gaza.
The commercial, released to coincide with the Super Bowl, although not actually aired on TV, officially launched the website for LifeShiftr.com.
The new site allows people to contact their local government representatives to help continue to raise the plight of the hostages held captive by Hamas terrorists after the attack on October 7.
In the video, Rapaport introduces himself and does deep breathing exercises as he attempts to do a tree pose as rushing water and chimes are heard in the background, as if he is touting a new wellness product.
‘This is the new Michael Rapaport. LifeShiftr.com really is life changing. Has it changed my life?’ he asks. But, within seconds his zen-like demeanor turns explosive.
The commercial, released to coincide with the Super Bowl, although not actually aired on TV, officially launched the website for LifeShiftr.com
Rapaport becomes emotional as he speaks of the hostages being held in captivity as posters of the kidnapped hang in the backdrop
The actor urges the public to get involved and contact their local reprsentatives and demad the release o the hostages. Since the campaign launched, 150,000 letters have gone out to local officials
Since the campaign launched, 150,000 letters have gone out to local officials.
Rapaport says in the video: ‘LifeShiftr.com lets you automatically contact your local reps and demand the release of all the hostages now!’ It’s a real f****** app.’
‘Not only will it change lives … it will save lives … so use the app – don’t use the app – I don’t give a f***, but call your reps …do it now – do it during a touchdown – do it during Half Time… a Tree Pose… an Armadillo Pose … I don’t give a f*** … let’s just bring them home now. Lifeshiftr.com it’s a real app… try it …’
And, just when you think Rapaport is done talking, he reappears and asks, ‘Did you do it?’
Several of the families of the hostages are seen in the video including, Romy Cohen, who spoke exclusively to DailyMail.com.
Romy’s 19-year-old twin brother Nimrod Cohen, a soldier in the IDF and one of the 134 hostages, was taken hostage by the terror group on October 7.
Being twins the pair share an especially tight bond.
She and her parents learned that Nimrod was was kidnapped from a video released by Hamas. She said that since his capture every day has been painful for her and her family not having any proof of life.
She shared her fear and urged others to act now, as time is running out.
‘It’s been too long over a hundred days and 4 months now. We know that they have no food. They are held underground in tunnels with no oxygen, no sunlight,’ she said, in part.
‘I don’t even know if he’s alive, because we don’t know. They don’t have time, every day that goes by we we hear about more hostages that are murdered in captivity, and I don’t know whose going to be next.’
‘I don’t know if it’s going to be my brother or any one of the other hostages.’
Early Monday, the Israeli military said it rescued two male hostages from captivity in the Gaza Strip – more than four months after they were kidnapped from kibbutz Nir Yizhak on October 7.
The two men were rescued from a residential building in the border town of Rafah during a raid that killed at least seven people.
The army identified the two men, both Argentinian-Israelis, as Fernando Simon Marman, 60, and Louis Har, 70. Both were said to be in good medical condition.
Romy said hearing the release of the hostages was ‘good news’ and they feel a bit more ‘hopeful.’
‘We just woke up in the morning and we saw the news, and of course it gave me a lot of hope,’ she explained.
Romy was one of the hostage families featured in the LifeShiftr.com video
Nimrod Cohen, 19, a soldier in the IDF who was kidnapped on October 7. His twin sister, Romy prays that her sibling is alive
Romy said that she and her twin Nimrod share an unbreakable bond
Just when you think Rapaport is done talking, he reappears and asks, ‘Did you do it?’
‘Knowing that it’s possible, seeing those people, knowing what they’ve been through, and knowing that it could end in a good way.
But the uncertainty has been almost unbearable.
‘I hope that it will end like this for everybody, and that we we won’t get 134 coffins because we’re really scared it will happen. It’s been too long.’
She urged those to go on LifeShiftr.com and reach out to their local representatives.
Desperate to have her family back together she asked the public to get involved.
‘Reach out to your representatives, and anyone that has the power to do somethin even if it’s just raising the awareness and posting about i anything can really help,’ she said.