Bullgod lamented the industry’s failure to harness its potential
Artiste manager and entertainment critic, Bullgod, has expressed concern over the current trajectory of Ghana’s creative industry.
Despite the abundance of talent and resources, he noted that the sector suffers from a lack of vision and a clear growth strategy.
Speaking on ‘The Chat’ on Channel One TV on Saturday, October 4, 2025, during a discussion about Sarkodie’s Rapperholic Homecoming Concert, Bullgod lamented the industry’s continued failure to fully harness its potential.
“I keep saying this all the time: we have everything, we have the resources, but we don’t have the sense to use them. We don’t have to go elsewhere to do anything; we have everything here,” he said.
He noted that while Ghana boasts of immense creative talent, progress has been hampered by poor planning, inadequate investment, and weak institutional support.
Bullgod called on stakeholders, including government agencies, corporate bodies, and industry leaders, to adopt a more strategic and visionary approach to developing the creative economy, stressing that mindset change is key to unlocking its full potential.
ID/EB
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