Phorm Energy, the game-changing energy drink line produced by Anheuser-Busch with the backing of 1st Phorm and Dana White, has entered the battleground of champions by partnering with three-time MMA lightweight champion fighter Michael Chandler.
This partnership brings together a brand that celebrates grit, discipline, and resilience in everyday life with an electrifying fighter known for his championship mindset. Together they’re powering the next phase of Phorm Energy’s athlete-driven initiatives to bring the brand to a broader national audience of fans.
Thomas Russell, General Manager, Phorm Energy said: “We’re thrilled to add an elite athlete and competitor like Michael Chandler to our team. Michael’s authenticity, work ethic, and high-energy persona align with Phorm Energy’s mission to empower individuals through performance-driven products and community engagement. Michael embodies the spirit of resilience and excellence that defines our brand, and we’re excited to collaborate with him on meaningful experiences and content for our fans.”
This new partnership, rooted in shared standards and bold ambition, will feature a dynamic mix of content creation, in-person appearances, social media engagement, exclusive giveaways, and general promotional efforts. Fans can expect behind-the-scenes content, training insights, and interactive campaigns throughout the year featuring the Missouri native, all designed to inspire and energize the Phorm Energy community.
Michael Chandler, MMA fighter said: “Phorm Energy is a brand that stands for grit, peak performance, and the relentless pursuit of pushing beyond limits – values I live by every day. I’m pumped to team up with Phorm Energy and bring fans along for the ride as we create something powerful together. This partnership isn’t just about energy – it’s about inspiring people to unlock their full potential.”
Since launching Phorm Energy in June, the demand and excitement from consumers, retailers, and wholesaler partners has been nothing short of amazing. To meet this unprecedented demand, Phorm Energy is expanding production to Anheuser-Busch’s Los Angeles, CA Brewery.
Phorm Energy Momentum Highlights:
• 13,000+ Convenience Stores Across the Country: Phorm Energy is now available in over 13,000 convenience stores, including a recent partnership with 7-Eleven.
• $1M Investment in Production Capabilities in Los Angeles: This month Anheuser-Busch invested an additional $1 million to ramp up Phorm Energy production capabilities at its Los Angeles Brewery.
• Power in Partnerships: The brand has also made strategic moves in sports marketing, announcing a multi-year partnership with Hendrick Motorsports, its first-ever NIL deal with college football brothers Whit and West Weeks, and now a powerful partnership with MMA star Michael Chandler.
Phorm Energy is available in four bold flavors – Screamin’ Freedom, Grape Smash, Orange Fury, and Blue Blitz – each containing a unique blend of ingredients aimed to support mental focus and enhanced hydration, including natural caffeine derived from green tea extract.
To follow the latest on Phorm Energy and its partnership with Michael Chandler, visit phormenergy.com and follow Phorm Energy on Instagram and Facebook.
