Dr Frank Amoakohene is the Ashanti Regional Minister
The Ashanti Regional Minister, Dr Frank Amoakohene, has urged industry players to capture the attention of young people with creative local content before they gain full purchasing power.
He encouraged greater investment in the creative arts sector and suggested making local content freely available to young audiences to get them hooked.
Dr Amoakohene made the call at the maiden National Film Dialogue, held at the Cedi Conference Centre, University of Ghana, Legon, under the theme “Accelerating Industry Development.” The event brought together policymakers and creatives from across the country.
“As we also work on generating revenue, one key thing that has come up is that we need to invest. Most of the young ones, especially those in SHS and below, are losing touch with our local content, and that is one area we should emphasise,” Dr Amoakohene said.
He added, “At that level, we can offer it to them for free so that they become addicted to local content. Once they get to the university, where they can pay the 20 or 50 cedis, we can reach them there, because by then, they are already hooked.”
