A group photograph after the launch
A new cultural initiative, the Afro-Brazil Ghana Festival, has been launched to deepen cultural tourism, foster economic collaboration, and strengthen Pan-African ties.
The festival, a joint effort by the Embassy of Brazil, the Black Star Experience Secretariat, and the Big Twins Music and Dance Assembly, aims to serve as a bridge connecting the two nations, leveraging their shared history and cultural heritage for mutual growth.
Speaking at the launch, Mariana Madeira, the Brazilian Ambassador to Ghana, highlighted the connection between the two nations, noting that Brazil is home to the largest African diaspora.
The Ambassador emphasised how African heritage has shaped Brazil’s food, culture, and music.
She underscored the festival’s role as a moment of cultural awakening, where Afro-Brazilians are rising to tell their own stories and honour their ancestors.
Ambassador Madeira stated that the festival reaffirms the importance of cultural activism and exchange, and that Brazil, under President Lula da Silva, is committed to strengthening ties with Africa, with Ghana as a natural partner.
She added that reparative justice and cultural recognition are at the heart of the festival, and that both countries share passions for food, music, and football, as well as a commitment to dignity, creativity, and solidarity.
Edward Owusu Boafo, a representative from the Black Star Experience Secretariat, said that President John Dramani Mahama has a clear mandate to position Ghana as Africa’s cultural hub.
He stated that the festival embodies this mission by affirming that culture is not just a heritage to be celebrated but also a tool for diplomacy, investment, and collaboration.
Boafo noted that the festival brings global attention to Ghana while creating tangible opportunities for its people, boosting creative industries, and strengthening Ghana’s national brand.
He called on all stakeholders, media partners, and the public to join in making the festival a movement that strengthens cultural ties and amplifies shared identity.
Baabie Dapaah, speaking on behalf of the Big Twins Music and Dance Assembly, recounted their experience in Brazil in 2023, where they found a living reflection of Ghanaian culture in the people, music, and way of life.
She said this experience solidified their desire to create a visible and meaningful connection between the two nations.
Dapaah noted that the festival is not just a stage for music, dance, and art, but a platform for dialogue, empowerment, and unity.
“The festival, which will be held in Accra, is a testament to the fact that while oceans separate Ghana and Brazil, their roots and destinies are intertwined,” she said.
Dapaah said the Afro-Brazil Ghana Festival is set to become a significant event on the cultural calendar, promoting not only tourism but also educational and economic partnerships.
“It is a powerful reminder that cultural exchange can serve as a catalyst for diplomacy and shared prosperity, building a bridge that connects generations and inspires a future of collaboration and pride,” she said.
