The much-anticipated AdinkraFest, a music and cultural festival, will take place in Toronto, Canada, from July 24 to 26.
The event, which is expected to attract key players from the Ghanaian and Canadian music and cultural industries, is being organised by Adinkra Promotions with support from the Ministry of Foreign Affairs, the Ghana Tourism Authority (GTA), and other partners.
Ghana’s tourism industry, arts, culture, trade, and investment potential will all be showcased during AdinkraFest, which will feature several spectacular activities.
The main objective of the festival is to introduce Ghanaian music, culture, tourism, and fashion to the global stage.
Over 10,000 attendees from various parts of Canada, the United States, and beyond are expected to participate.
Samini and Bessa Simons have been announced as the headline artists for the event.
They will be supported by Naa Agyeman, along with other performers including Yaw Stone, Leon Jones, and the Shebre Music and Culture Group, among others.
With Bessa Simons and Samini leading the lineup, the event promises to be an exciting experience for music lovers who will throng the venue to enjoy electrifying live performances.
The Chief Executive Officer (CEO) of Adinkra Promotions, Joseph Adinkra, stated that the festival is expected to draw high-profile personalities, celebrities, entertainers, traditional rulers, and cultural exhibitors.
According to him, the platform offers artists an excellent opportunity to promote Ghanaian music within the diaspora.
The festival will feature a wide range of activities—from Ghanaian music, food, dance, and arts to a business expo that will give Ghanaian entrepreneurs the chance to engage the diaspora on the numerous benefits of investing in the Ghanaian economy.
Mr. Adinkra called on all stakeholders in the music, tourism, and cultural sectors to support the success of AdinkraFest, adding that interested participants can contact Adinkra Promotions for more details.
