Nii Noi has called on gospel musicians to see TGMA as a platform for spreading the word of God
Ghanaian gospel music promoter Nii Noi has called on gospel musicians to see the Telecel Ghana Music Awards (TGMA) as a platform for spreading the message of Christ.
Speaking in an interview with Graphic Showbiz, Nii Noi encouraged gospel artistes to embrace the TGMA stage as an opportunity for soul-winning, rather than viewing it as a secular awards scheme.
“We need to see the TGMA scheme and its stage with all its importance. The scripture says, ‘Go into the world and win souls for me.’ When we are confined to our audience, that is, the church, how do we win souls?” he said.
He stressed that when gospel artistes are given the opportunity to perform at the TGMA, they must not take it lightly. According to the gospel music advocate, the moment should be treated as a spiritual opportunity.
“We need to take the scheme seriously, and even when billed to perform, we must consider it a platform for winning souls,” he stated.
Nii Noi further explained that everything gospel musicians do during the TGMA, from how they campaign for votes to how they appear on the red carpet, should reflect Christian values.
“Also, during the TGMA, when we solicit votes to win a category, grace the red carpet, and again get the chance to perform, these should reflect our Christian values. This is because they help win souls for Christ. We should attach seriousness to these things, just as we do with all other programmes in the gospel space,” he shared.
He then likened performing on the TGMA stage to mounting a crusade platform, urging gospel artistes to shift their mindset from self-promotion to promoting the message of Christ.
“For instance, if you get a slot to perform, have it at the back of your mind that you are performing at a crusade to win souls for Christ. It is not about your brand; it is about the brand Jesus. So mount the stage and make Jesus proud,” he noted.
When asked if he believes some gospel artistes stay away from the TGMA because they consider it secular, Nii Noi said he could neither confirm nor deny that view. However, he encouraged gospel musicians to see beyond such perceptions.
“I can’t confirm or deny that some gospel artistes don’t show enthusiasm for the TGMA because they see it as secular or evil, because I haven’t heard it personally. However, what I want them to know and understand is that the TGMA will not dent your brand as a gospel artiste,” he explained.
Nii Noi also highlighted the career growth of two top gospel artistes, Joe Mettle and Diana Hamilton, as proof that participating in the TGMA can yield positive results.
“It would be unfortunate for gospel musicians to overlook the benefits of the TGMA, especially when we see the clear growth in brands such as Joe Mettle before and after he won Artiste of the Year in 2017.
The same can be said for Diana Hamilton before and after 2021. Let’s analyse those changes together. TGMA serves as a propeller for your brand as a gospel artiste,” he said.
AK/MA
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