Nana Poku Ashis is a talent manager and entertainment pundit
Talent manager and entertainment pundit Nana Poku Ashis has called for a more structured approach to red carpet events at the Telecel Ghana Music Awards (TGMA), stressing the need for greater recognition of designers and the creative processes behind celebrity appearances.
According to him, designers play a vital role in bringing every red carpet moment to life, and as such, deserve proper recognition.
Speaking on an X Space hosted by GhanaWeb to review the just-ended 2025 TGMAs, Ashis noted that while celebrities and influencers often receive applause for their looks on the red carpet, the designers or curators behind these outfits are usually overlooked, making their names less known to the public.
“How many times have we had red carpets where designers are mentioned after the event? Nope. You don’t get to hear, for instance, that KOD came up with some classy wear for King Promise or something. You don’t hear that. But you do hear about someone who dressed like Blue Band margarine, and that becomes the topic for a week or two,” he stated.
He added that every red carpet event should be used to showcase the great work of designers and give them the attention and credit they deserve, rather than focusing only on those who generate negative headlines.
“The red carpet is supposed to project some of our designers, or most of our designers, or all of our designers. But I’m asking, how many times do these events end and you hear who made the dress? How often do you hear that? So, we’re not doing ourselves the service that is actually needed,” he emphasised.
Ashis further urged award show organisers, particularly those behind the TGMAs, to find innovative ways to spotlight designers during such events.
“It’s not just about asking, ‘What are you wearing?’ No. It’s the whole choreography of artwork, and everybody needs to be properly recognised on the red carpet,” he added.
SP/MA
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