KSM is a veteran Ghanaian comedian and filmmaker
Veteran Ghanaian comedian and filmmaker Kwaku Sintim-Misa, popularly known as KSM, has said that Ghana has all the talent and resources needed to build a strong film industry, but lacks the right system to make it work.
Speaking in an interview on Joy Learning TV, KSM explained that the industry is filled with creative individuals, but there is a gap in how everything is put together.
“In Ghana, our film industry is amazing. We have all the ingredients for a great film industry, but I don’t think we have the recipe right yet,” he said.
He further used a cooking analogy to make his point, saying that Ghana has all the needed components, such as actors, directors, and creative storytellers, but the way these pieces are put together is not producing the best results.
He added that some filmmakers in Ghana have started figuring out the right “recipe,” but many are still struggling.
“We have some segments of Ghanaians who now have the recipe, but for the most part, that’s what we have struggled with in the industry,” he noted.
KSM also compared Ghana’s film industry to that of Nigeria. He admitted that Ghana still has a long way to go before reaching the level of Nollywood, Nigeria’s recognised movie industry.
“Unfortunately, it is still a growing industry. We can’t compare the film industry in Ghana to that of Nigeria. The Nigerians have had a longer time of being exposed to making films. And the more they make them, the more they get better,” he explained.
He praised Nigeria for building a strong system over time, in film production and also in distribution. According to him, the consistent efforts in Nigeria have led to the development of a working model that helps their industry thrive.
“The more they produce, the more they devise ways of distributing them. Eventually, you realize you’ve developed a system that works for you,” he added.
KSM also spoke about the struggles Ghanaian filmmakers go through, especially when it comes to distributing their work. He said it is difficult to find proper outlets to sell Ghanaian films.
“Somebody will hustle to make money, then hustle to pay for the film. And after paying for the film, the actors, and everyone else involved, they now have to hustle again just to distribute the film. There are no proper distribution outlets,” he lamented.
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