Rex Omar has revealed that one of the main goals of the Blackstar Experience is to spark investment in Ghana’s creative economy.
Speaking on Joy FM’s Showbiz A-Z, the programme’s coordinator, Rex Owusu Marfo, revealed that the initiative aims to establish globally competitive record labels in Ghana’s music industry.
“We’ve done our research and we have realised that the reason why Ghanaian artistes get to a certain level and they are stuck is because we don’t have any well resourced record label in this country be it personnel or funding. Because you cannot release the single in Ghana no matter how good the music is and you out say 200,000 cedis in the marketing and another artiste releases a song and puts 200,000 dollars in the marketing, your music might be the best but his music will blow.
So then it means that we need to set up one or two well-resourced record labels that have what it takes to market Ghanaian artistes to that global [standard],” he said.
Rex clarified that these record labels would not be state-run or publicly financed. Instead, the focus would be on mobilizing support from independent investors and companies.
“We will facilitate to bring private investment to do that. Because if you say government, everything that belongs to government belongs to everybody,” he divulged.
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When asked how they plan to support already existing labels that need financial reinforcement, Rex Omar explained that a vetting process will determine eligibility.
“We will assess and see who has been in the system, their track record, how many artistes they have been able to project and based on that it will be chosen,” he said.
Launched on May 1, 2025, the Blackstar Experience is now the flagship initiative for Ghana’s tourism, culture, and creative arts sectors.
In his keynote speech at the event, Rex emphasized that the Blackstar Experience was more than a campaign, it represents a national awakening and a global invitation to engage with the heart and soul of Ghana.
He spoke of the country’s long-standing reputation for warmth, rich history and expressive culture from its music and storytelling to the energy of its marketplaces and the calm of its landscapes, all of which form a compelling offer to the world.
Rex also noted that the programme will revolve around seven core themes: cinema, audio, cuisine, aesthetics, fashion, literature and heritage.
