Samini is a renowned Ghanaian reggae/dancehall musician
Veteran dancehall musician Samini has added his voice to ongoing public complaints about the influence of foreign music in Ghana’s airwaves, urging local artistes to use the trend as motivation rather than see it as a threat.
Speaking during an interview with Doreen Andoh on Joy FM, Samini described the success of music from different countries as a natural part of the industry’s evolution.
“I look at Africa as a united group of people. So Nigerian music or Ghanaian music is African music to me. Music from North America and music from South America is music from there.
“If I want my music to blow in certain territories, I shouldn’t have a problem when someone else’s music is blowing in other territories,” he said.
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The award-winning artiste encouraged his peers to study the strategies used by foreign acts that have achieved international reach and to apply those insights to their own careers.
“What I have to do is to look at the blueprint they are using that is helping them to go beyond their borders and be heard everywhere, so that I can apply that to what I am doing,” he added.
Samini, who recently released his eighth studio album ORIGIN8A, said he sees global crossover as an opportunity for growth and global exposure rather than unfair competition.
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