Winning the 2025 Telecel Ghana Music Awards (TGMA) ‘Artiste of the Year’ award hasn’t slowed King Promise down, not even for a moment.
This is according to Tilly Akua Nipaa, PR lead for the King Promise TGMA campaign, who delivered a passionate defence of the singer’s activities after the event.
In an exclusive interview with GhanaWeb, Tilly pushed back against what she described as social media “trolls” claiming King Promise has “lost his touch” since taking home the top award in May 2025.
Critics have argued that King Promise is yet to release a major hit since his win.
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However, Tilly debunked the claims, adding that the “Paris” hitmaker has been on the move nonstop, working across continents and collaborating with major stars worldwide.
“King Promise had an excellent year in 2024, and his hard work earned him the Artiste of the Year crown. Post TGMA, King Promise still remains the hardest-working artist in the industry,” she said.
She noted that King Promise has been on his “True to Self USA Tour” in the first quarter of 2025, performing in key cities like Washington, New York, Boston, Chicago, Dallas, Houston, and Los Angeles.
She also noted his hit song with Afrobeats artiste Mr Eazi, “See What We’ve Done”, released after the latter’s wedding in August 2025.
“That song is about resilience, joy, and triumph. It’s not just celebrating Mr Eazi, it is also celebrating King Promise himself,” she added.
Aside from music, Tilly further pointed out King Promise’s special collaboration with Chelsea Football Club.
Specifically, his shooting campaign visuals at Stamford Bridge and his splash at the Paris Fashion Week in September 2025.
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“Despite all that, he has neither slowed nor slumbered; he has been working on stuff that is yet to come out. But while he prepares for that, he has continually pushed the sound of Ghana into new territories,” she said.
On the music front, Tilly highlighted King Promise’s upcoming video for “Bad Habits” featuring Davido, in both Paris and London. She also hinted at a ‘return to Asia’ tour.
Tilly pointed out King Promise’s commitment to growing his presence across the globe, while keeping his feet firmly planted in Ghana’s music scene.
Watch the video below:
JHM/EB
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