Ghanaian gospel sensation Sonnie Badu sparkled a controversial conversations following his decision to called out the owner of Angel Group of companies and many other businesses, Dr. Kwaku Oteng over his failure to sponsor his concert even though he came him his word.
During an interview on Accra-based Okay FM, Sonnie Badu revealed his disappointment and frustration over unmet promises of support, particularly from Dr. Kweku Oteng, and many other top companies.
“A lot of sponsors let me down, even Dr. Kweku Oteng was not picking up my phone calls, he promised to sponsor, he promised to be a part of it but he didn’t pick up my phone calls. He disappointed me,” Sonnie Badu stated.
In response to this, Afia Pokuaa, affectionately known as Vim Lady, a seasoned Ghanaian journalist and media personality, has also taken to her social media pages to provide an insightful commentary that sheds light on the nuanced dynamics of securing sponsorships in the industry.
Vim Lady’s in her post seen on Instagram emphasized the indispensable role of a meticulously crafted pitch backed by tangible data illustrating the value a brand or sponsor stands to gain from such collaborations.
She reiterated that sponsorships are not handed out as gifts but rather earned through persuasive proposals that demonstrate the potential for brand exposure, heightened awareness, and increased sales.
The Okay FM presenter also stressed the significance of nurturing relationships with potential sponsors, building trust and reliability over time, thereby enhancing the likelihood of securing future collaborations.
She went further to rebuke Sonnie Badu for calling out Dr. Kwaku Oteng publicly, streessing that it has taken away his opportunity to secure any deal with the business mogul in future and also prospective companies who might want to sponsor him in future.
Vim Lady’s post reads:
“Ask some of us, myself, Abeiku Santana, and Von Bakustein who have been in the media for over 20 years Sponships are not given on silver platter. You PITCH your idea to the big brand based on data that shows what value they will get(brand exposure, awareness, sales) Companies like MTN, Vodafone, or even Adonko will not hand you money just like that. Is he Father Christmas? Even your brand value will determine whether another brand would want to associate with you.
This guy paaa! This is an you don’t even speak publicly. You build on the relationship for future sponsorship opportunities. This one that you have let the ‘cat out of the bag’ which the company will feel comfortable associating with and sponsoring you in the future. Sometimes we for gbordgidi small on some information
Von, Sony Badu needs your coaching 🤦🏿♀️🇬🇭”