Succession star James Cromwell has superglued himself to a Starbucks counter in protest at the coffee company charging more for vegan milk.
The actor, who plays Cousin Greg’s grandfather on the show, took part in the PETA demonstration Tuesday.
Cromwell famously became a vegetarian and animal rights activist after he starred in 1995’s Babe as farmer Arthur Hogget.
The 82-year-old actor, donning ‘Free the animals’ t shirt, superglued one of his hands to the counter of a New York City Starbucks.
He blasted the coffee chain’s upcharge of vegan milk, claiming it was harmful for the environment and discriminatory against lactose intolerant customers of color.
Actor James Cromwell took part in a PETA protest on Tuesday which was livestreamed on the organization’s Facebook page
The actor, donning ‘Free the animals’ t shirt, superglued one of his hands to the counter of a New York City Starbucks
Cromwell read a statement from a paper with his free hand, demanding the company do the right thing.
‘More than 13,000 customers have asked you, now were asking you. Will you stop charging more for vegan milk?
‘When will will you stop raking in huge profits while customers, animals and the environment suffer?’ he asked. ‘When will you stop penalizing people for their ethnicities, their morals?’
Cromwell went on to say the ‘senseless’ upcharge effects mother cows- who are forced to reproduce to keep up with the demand of milk and then are separated from their calves.
‘These mothers must endure the loss of their child over and over again,’ Cromwell said. ‘They suffer no less than human mothers would’
As Cromwell read his statement business seemed to go on as usual, with the staff still serving customers and seemingly ignoring the peaceful protest.
‘The company claims to be committed to inclusion and diversity but it still discriminates against those who cannot have dairy,’ he continued.
‘This exorbitant fee disproportionately effects people of color with a much higher rate of lactose intolerance.
‘Up to 95 percent of Asian Americans and 80 percent of African Americans cannot digest cows milk, Starbucks makes them pay more!’
Cromwell, who plays Cousin Greg’s grandfather on Succession (pictured) said the coffee chain’s upcharge of vegan milk was harmful for the environment and discriminatory
As Cromwell read his statement business seemed to go on as usual, with the staff still serving customers and seemingly ignoring the peaceful protest
This is not Cromwell’s first protest, the actor has previously been arrested fighting for animal rights
After he reads his statement Cromwell was joined by a handful of other protesters who chanted: ‘Save the planet, save the cows. Stop the vegan upcharge now!’
At one point the police arrive and shortly after Cromwell uses nail polish remover to unglue himself from the counter and calmly leaves the establishment.
This is not Cromwell’s first protest, the actor has previously been arrested fighting for animal rights.
In 2019 the actor was arrested and charged with disorderly conduct over a PETA protest against animal testing at a university in Texas.
In a video of the demonstration, Cromwell could be heard telling the room to ‘show some compassion’ and to ‘do the right thing’.
He then shouted as he was being marched from the room by officers: ‘Free these dogs, send them to adopted homes that will take care of them. Shut down this lab! Shut down the lab!’
In 2017 Cromwell was charged with trespassing at Seaworld San Diego during PETA protest calling for the theme park to release all the animals into sanctuaries.
That year he was thrown in jail for defying police at a sit-in environmental protest.
Cromwell, who is also an environmental activist, was protesting on the site of Competitive Power Ventures’ prospective natural gas-fired power plant in December 2015.
At the time he told DailyMail.com the he is not scared of returning to prison for his beliefs.
‘We did everything possible…nothing helps, because there is no interface between an ordinary citizen and the state. You have to go through gatekeepers.
‘And the only way to get the attention of the media, which is what gets our issue across, because if you tell a politician, it dies right there; the only way to get across is to get arrested. Even when we were arrested: no publicity.
‘Even when we were found guilty: no publicity. But when celebrities go to jail, of wow it’s a story suddenly.’