Remainer Twitter mob forces Morrisons to change packaging of £4 roast-in-the-bag British chicken it advertised as made with NON-EU salt and pepper
- Supermarket accused of ‘anti-EU’ messaging over labelling on its roast chicken
- Critics said ‘non-EU salt and pepper’ was post-Brexit dig and threatened boycott
- Morrisons said label was ‘packaging error’ and it would be changed immediately
UK supermarket chain Morrisons has caved to a Remainer Twitter mob and changed its packaging of £4 roast-in-the-bag British chicken it advertised as made with ‘non-EU salt and pepper’.
Scores of Brexit haters accused Morrisons of using ‘anti-EU’ messaging on their labels which was ‘so awful and downright scary’ that some even threatened to boycott the company.
Responding to the outcry, the supermarket chain issued a grovelling apology and vowed it would be ‘changing the packaging immediately’, calling the original wording of the label ‘an error’.
It is understood that the wording was caused by a misinterpretation of food packaging and labelling regulations.
A Morrisons spokesman told MailOnline: ‘Our chicken label is adhering to British packaging regulations, however we will be redesigning it to make it clear this is not a political commentary.’
One Remainer posted a photo of the chicken and tweeted in disbelief: ‘Tell me Morrisons that this is not real. Your response will dictate whether or not I ever shop at your stores again.’
UK supermarket chain Morrisons has caved to a Remainer Twitter mob and changed its packaging of £4 roast-in-the-bag British chicken it advertised as made with ‘non-EU salt and pepper’
Left-wing Brexit-haters accused Morrisons of using ‘anti-EU’ messaging on their labels which was ‘so awful and downright scary’ that some even threatened to boycott the company
Responding to the outcry, the supermarket chain issued a grovelling apology and vowed it would be ‘changing the packaging immediately’, calling the original wording of the label ‘an error’
Another social media user thundered: ‘I’m done with shopping @Morrisons. I can live with union flags on bananas, but the gratuitous slight on the EU is too much’.
A third piped up: ‘This surely is photoshopped! If not then this is so awful and downright scary. Please clarify what on earth where you thinking when you decided on that label?’
‘Could you imagine a French supermarket selling salt & vinegar crisps with ‘Non-British salt’ emblazoned across it? No, I can’t either, because they’re not as obsessed with non-existent threats from abroad as we seem to be,’ another Brexit-hater wrote on social media.
In a statement matching its Twitter apology, a Morrisons spokesman told MailOnline: ‘The wording on the packaging is an error for which we apologise. We are changing the packaging immediately.’
In January, an advert for the British supermarket chain’s unsalted butter was branded a ‘UKIP advert’ by social media users earlier this year because it was branded with the Union Jack.
One Remainer posted a photo of the chicken and tweeted in disbelief: ‘Tell me Morrisons that this is not real. Your response will dictate whether or not I ever shop at your stores again’
Morrisons, which recently agreed to a £7billion takeover by American financial firm Clayton, Dubilier & Rice (CD&R), is not the first supermarket to come under fire over Brexit-related packaging disputes.
In January last year, Co-op’s decision to brand its bags of ice as ‘British’ came under similar fire on social media.
A picture of an ice cube bag from the supermarket with the words ‘made with British water’ above a British flag sparked a Twitter meltdown.
However, Co-op were less concerned by the reaction and issued a tongue-in-cheek response to the criticism online.
A Co-op spokeswoman explained: ‘Sorry if our ice cubes have caused a bit of chill on Twitter. But our labelling policy means that we always aim to provide the country origin of the main ingredients in any product, and that includes the water in our ice cubes.
‘We hope our customers are cool with that.’
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