Reggae/Dancehall artiste, Ras Kuuku, has encouraged musicians to host their own shows.
He mentioned the benefits they will get after hosting their own shows in an interview.
“Also, most of the time, when musicians stage their own shows, they invite other artistes to support them and wouldn’t want the supporting artistes to do better than them so they bring on their A-game.
“For instance, during my Puomfest, I had musicians such as Samini, Iwan, Kofi Jamar among others delivering solid performances. Due to their weight on the music scene, I also had to up my game to let my fans know what I am also capable,” Kuuku told Graphic Showbiz.
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“When you charge moderately, your fans will attend the show in their numbers so at the end of the day, you make some money. More so, such musicians are thought to be innovative considering the hard work that goes into organsing such events.
“If the musician does not even have a hit song but is able to successfully headline his/her own show, the fans will always patronise their events because they know they will get their money’s worth,” he added.
The Puom Music boss praised his colleagues who have been organizing their own shows over the years.
“It is not easy organising your own show, a lot goes into it so I will big up all the artistes who have done that and encourage others who haven’t done that yet to take a second look at it. It helps in good branding too,” Ras Kuuku concluded.