British people have become accustomed to the same classic Cadbury chocolate flavours – typically not straying too far outside of caramel or fruit and nut variants.
But the confectionery giant is now rolling out a controversial new recipe in a bid to reawaken taste buds.
Before it has even reached the UK’s shores, some shoppers have slammed the experimental addition as ‘totally vile’.
Dairy Milk Pink Lemonade is a special edition bar that has a ‘flowing raspberry lemonade flavoured centre’, reminiscent of the brand’s strawberry-esque Roses.
The sweet treat has divided fans online, with some scrambling to get their hands on it while others have stayed back to question the ‘strange combo’.
TikTok user Nectorious Papi – pictured – took one for the team and reviewed the controversial new flavour
People said the pink concoction looked like a toe or finger was coming out of the chocolate bar
‘It looks vile,’ one person wrote on Facebook post for Newfoodsuk.
Another said: ‘Stop messing around with the chocolate. Looks disgusting.’
A third penned: ‘Thought that was Calpol. That would be amazing if you did a Calpol flavored one.’
Other Facebook users were stumped by the packaging for the new product, claiming that it looked like a toe or a finger was coming out of the chocolate bar.
‘I need my eyes tested,’ one said. ‘I thought that was a finger.’
Someone else agreed and said: ‘At first glance I thought, “Why is there a toe sticking out that chocolate bar?”‘
Another added: ‘I thought this was a toe! Not a great advertisement.’
TikTok user Nectorious Papi took one for the team and reviewed the controversial new flavour.
Australian food reviewers have given the product moderate reviews, saying it was ‘nice’ but that they would not go out of their way to buy it again
The Melbourne-based food reviewer’s verdict? ‘This one’s not for me’. Pictured trying the new flavour
The Melbourne-based food reviewer’s verdict? ‘This one’s not for me’.
He said: ‘If you’re a fan of fruit flavoured creams in chocolate then you’re going to love this. Specifically raspberry, the lemon is quite faint.’
In the same vain, another Australian snack reviewer made a TikTok, admitting: ‘Although I didn’t get any hints of lemonade, it’s still nice but I wouldn’t go running out of your way to try this one.’
Meanwhile some Cadbury fans seemed intrigued by the unexpected new flavour with one saying: ‘I need this in my life’.
Another positive commenter asked where they could get the unique treat from.
Currently the Dairy Milk Pink Lemonade bar is only available in Australia, although it can be shipped to the UK from online stores.
It comes as Cadbury delighted chocoholics everywhere by confirming that the limited edition Dairy Milk Winter Crisp bar is set to make its much-anticipated return in time for the festive season.
The bar, pictured, is currently only available in Australia but can be shipped to the UK from online stores
The new flavour has divided fans with some taking to Facebook to ask where to buy at while others thought it looked like there was a finger or toe in the chocolate bar
Made with real peppermint oil, flavoured milk chocolate and honeycombed granules, the minty treat will also make an appearance in Cadbury’s retro selection box.
Cadbury has relaunched a number of classic treats to celebrate its upcoming 200th anniversary.
First introduced in 1905, Cadbury now sells more than 350 million chocolate bars every year and is loved the world over.