Over the years, many celebrities have thrown their star power behind the iPod, including John Mayer, U2 and Oprah Winfrey. BMW introduced the first car entertainment system with a built-in iPod system, and within a few years, most car manufacturers had followed suit.
But tech analysist say it was inevitable the iPhone would one day replace the iPod.
“When Apple created the iPhone it knew that it would ultimately mean the beginning of the end of the iPod,” Ben Wood, chief analyst at technology advisory firm CCS Insight, told the BBC.
Carolina Milanesi from Creative Strategies said the decline of iPod sales was connected to the rise of iPhone sales – like the move from digital sales to streaming.
“The demise of the iPod is probably the best example of Apple not being concerned about cannibalising its own products,” she said.