Instead, it’s part of a contest where fans can win the beverage by using the hashtag #ShowUsYour90s on Twitter. Pepsi wants consumers to post pictures of themselves in the ’90s, and the company will choose its favorite 300 photos. Those lucky 300 will receive six 20 ounce bottles of Crystal Pepsi — and be the first to get their hands on the drink in years.
Crystal Pepsi debuted in 1992 but was pulled off the market in early 1994.
“People were saying we should stop and address some issues along the way, and they were right,” Novak said. “It would have been nice if I’d made sure the product tasted good.”
Novak was wrong about another thing: “Once you have a great idea and you blow it,” he said in 2007, “you don’t get a chance to resurrect it.”
Despite Crystal Pepsi’s short shelf-life, the ’90s soda has maintained a loyal following. Fans campaigned for years to get Pepsi to bring it back. It was most recently revived for a limited-time run in 2016.