Chief Marketing and Growth Officer of Global Citizen, Caralene Robinson, has expressed her excitement about the festival, which will be returning to Ghana in November 2024.
Scheduled for November 2024, Global Citizen is set to return with a new initiative called “Move Afrika.” This marks its second time in Ghana after a memorable event in 2022.
Speaking in an interview on Joy FM, she stated that this year’s event will focus on making an impact on the continent by creating jobs and fostering economic development.
“I’m back to celebrate Ghana. I’m back on behalf of Global Citizen. We are excited to return and bring a campaign and an event back to the global city.
“This year, our focus is creating jobs and economic development through the event called Move Afrika. It’s about moving the continent, the culture, and individuals forward,” she explained.
According to Caralene Robinson, ‘Move Afrika’ will focus on building infrastructure for touring to attract bigger artistes to the continent and creating jobs in the live event and concert space, as well as aiding in developing the food, music, art, podcasting, and fashion sectors.
These initiatives include supporting entrepreneurs, providing training, and creating jobs to offer young Africans opportunities to tell their own stories.
“It’s a market that I love personally. We had such an amazing experience in Ghana and were able to drive impact. Now, the time is right to help create jobs and opportunities on the ground. We want to come back every year, not just for an event but to drive lasting impact,” Robinson added.
In 2022, the Global Citizen Festival in Ghana featured performances by Usher Raymond, SZA, Stormzy, Stonebwoy, Sarkodie, Tems, Tiwa Savage, Yaw Tog, and DWP Academy, among others.
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